Awesome! Check your email for your training! If you don't see it, you can access it below!

Ready to go from Employee to

  • Tired of not having freedom and flexibility in your life/business?
  • Need accountability from a supportive community?
  • Are you called to enhance others' lives as you enhance your own?
Tell me more!

Let’s hear your heart.

Are you a calling-based, spirit-led entrepreneur?
Got questions first? Schedule a chat with us!

Our #OWNyourOWN cohort begins MARCH 28TH!

Don't see a time that works for you? Reach out to hello(a)!

What is #OWNyourOWN™?

From Employee to Entrepreneur

#OWNyourOWN is a 90-Day Transformation for calling-based, spirit-led entrepreneurs
You, along with your
coaches and assigned accountability groups, will focus on the following areas:


  • Changing Your Psychology
  • Faith and Science: Your Subconscious Mind
  • Transitioning from Employee to Entrepreneur
    (or from side-hustler to full-time entrepreneur)


  • Business Building Lesson
  • Setting Your Intentions for Life & Business
  • Ways to Fund Your Business


  • Selling = Sharing
  • Setting up your business financially
  • Confidence in Content (Social Media/News Media)
Rising profits


  • How to Scale Your Business
  • Establishing Yourself as a Thought Leader
  • Planning for the Future

Will I have support, or will I be on my own?

Just because you #OWNyourOWN, doesn't mean you should be ON your own! You'll have access to your Lead Coach and specialty coaches as well as your assigned accountability group!

 #OWNyourOWN Ladies at Gala
OwnYourOwn conference

But what if I don't have business experience yet?

Whether you're stepping into entrepreneurship for the first time, transitioning from employee to entrepreneur, side hustler to full-time entrepreneur, or if you've been in business but want to scale, #OWNyourOWN may be your next step!

What if I can't attend the live meetings?

No worries if you can't make the live Tuesday evening meetings! We're definitely mindful of your family, work, and church commitments. We'll record each meeting and upload them to your #OWNyourOWN portal!

Group Project Say Life!
Four coaches at Las Vegas Meetup

Is this for coaches ONLY?

Great question! Nope:) While many of our Say Life! Family members are coaches, if you are a calling-based entrepreneur who feels led to make an impact, #OWNyourOWN has something for YOU!


Still have questions? Book a complimentary chat!

Want to bypass the call and join us?

Sign Up

Meet some of your coaches!

Naomi Anthony MAcc EA

Naomi Anthony, MAcc EA of Elite Financial Services & Elite Physique
Money and Tax Expert, Accountant, Fitness Influencer

Christopher Leach

Christopher Leach

Emmy-Nominated Journalist and

Executive Producer of Special Projects

Ruth Singh

Ruth Singh, M.A., PCC
25+ Years of Experience in Executive, Career and Leadership Coaching, Director of Education -
The Say Life! Coach Institute

Elyssa Lassiter smiling outside on a sunny day

Elyssa M. Lassiter, M.S., ACC
Lead Coach & Founder
Say Life! Personal Coaching +
The Say Life! Coach Institute


Chisolu Isiadinso, Business Building and Funding Expert of
Forever a DreamHER & 
Chi The Prototype

Venese Morgan, Esq.
Say Life! Personal Coaching
Elyssa and Dr. Ethel M. Lassiter (Mom) Dancing in gold dresses
Elyssa on TX Today Show

Hi! I'm Elyssa.

After chatting with encouragers like you, I learned that so many of you aspired to #OWNyourOWN, but just didn't know the exact steps to gain the freedom & flexibility desired in life and business. So, in a session in December 2018, I asked a Say Life! family member if an all-in-one program with mindset training, a six-figure business coach, legal and financial training, and marketing counsel would be helpful. I was met with a resounding YES.

As I sat with my mother, The One and Only Dr. Ethel M. Lassiter in her hospital room, during what we know now as her last days with us on Earth, #OWNyourOWN
was birthed.

And now, after 4 years, we're bringing it BACK TO YOU! We're inviting you to be part of the first cohort of #OWNyourOWN
™ since 2019.

 Elyssa at TEDx Fredericksburg, VA
Mentorship has helped me push past my fears
The best way that mentorship has helped me in my coaching journey was getting clear on my purpose and who I serve
Every inch of hesitance that I've had has been replaced with self-confidence
My experience as an #OWNyourOWN™ mentee is a lasting experience.
The mentorship program will help you understand things about marketing and how to run your business in a more concise manner.
Mentorship has been the guide to help me understand the key ingredients to becoming an effective leader

Still have questions? Book a complimentary chat!

Want to bypass the call and join us?


Access your Complimentary Training!

The main hurdle between you and your DREAM business!

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